Psychology

Created value for customer should be customer oriented and organized according to relevant needs of the customers. Customer value should be available to connect customer and the firm with an emotional relation. Firms are nowadays developing new approaches to give different or unique values to their customers.

Similarities differences of how quality new productsservices are likely to be developed at a McDonalds and a bank

MacDonald faces challenges in my neighborhood. This is because some of the states have divergence of cultural and religious beliefs. Some religion such as Hindu do not eat cows and perceive cows as objects worth of worship. More so, Muslims do not eat pork , and thus developing new products in the market for McDonald becomes a challenge (Leonard,2006).

Therefore, in order to develop and maintain a quality products and services for the McDonald restaurant, the management should not offer beef at all in the locality in order to change the perception of the customers about the burgers they offer and clarify to its clients that the worlds famous hamburger was without meat. This is indeed a classic case of product adaptation to gain foothold in the new market.

Moreover, in promoting ethics and social responsibility, MacDonald should emphasize advertisements on the uses of Greens in our nutritional value. They should also fund community related activities that includes keeping the cities clean and sponsoring activities by offering baked or steamed potatoes instead of French fries, which are also perceived as junk food in the locality (Leonard, 2006).
 
Bankers are also faced with challenges of divergence of culture in their attempt of Developing and maintaining quality products and services in my neighborhood. Bankers should therefore be aware of human group and institution in the area of operation .This means that one should be aware of the cultural aspects of the society, community aspects, family and farm patterns, institutional facilities, among others (Leonard, 2006).

The understanding of these will help the banker in choosing the right approach to the clients since education of the people on the service offered is an integral part of effective marketing, hence increased performance. In order to carry a successful plan of popularizing the banking services, the banker must be aware of the social structure the cultural values of the people living in the locality, how the group functions as well as the nature of their leadership since some group are difficult to change to innovations.